Atlas OpenAI: a new era in the confrontation between Google and OpenAI

On October 21, 2025, something happened that exceeded expectations. OpenAI announced the launch of a new artificial intelligence–based browser called Atlas. This marks a new phase in the ongoing rivalry between Google and OpenAI, a situation in which the outcome remains uncertain for both tech giants.

From ChatGPT to the browser of a new generation

Many people already use ChatGPT as a replacement for the good old way of "googling" something — and now you're getting a browser where you can easily obtain information from the Internet, have your own AI agent, and, overall, the ability to optimize your workflow.

The ChatGPT audience is 800 million users per week, while the LLM model understands their lives, skills, styles, and needs. This can enable more personalized search and optimize advertising (since Google's contextual ads are based on how Google perceives you, not who you actually are).

In this regard, Atlas from OpenAI is more precise.

If a user on Google searches for "luxury lifestyle" and is then perceived as someone who lives luxuriously and needs a premium car, ChatGPT will, based on the query, better understand who the person on the other side of the screen really is.

Isn't that straight out of Black Mirror? Also, add the ability to open a side chat panel and analyze data from any website to this story.

But that's not even the most impressive part. Atlas includes a built-in AI agent (for paid users) capable of doing everything — from booking tickets to ordering children's clothes for an urgent kindergarten event.

Launch and availability

The company claims that Atlas will initially be launched on macOS, with Windows, iOS, and Android support coming soon. OpenAI also states that the product will be available to all free users immediately after launch.

Browsers have quickly become the next battleground in the artificial intelligence industry.

Although Google Chrome has long dominated this space, there is a growing sense that AI-based chatbots and agents are fundamentally changing how people perform tasks online.

Google and Microsoft have also tried to update Chrome and Edge, respectively, by adding AI-based features to make their aging products stand out among competitors.

Personalization is the main advantage

Key features of Atlas to consider:

1. Built-in assistant on the sidebar.

2. Agent mode and the browser's ability to automatically perform tasks (for example, booking tickets at an attractive price).

3. Memory and personalization — the browser will remember your preferences and provide relevant data.

4. History — you will control it yourself, setting which data to remember and which to delete.

5. Based on Chromium — compatible with many extensions.

   
   

How Atlas differs from ChatGPT

We've come to the main question: why install a browser if we already have ChatGPT?

Think of it this way — this might not be just ChatGPT, but an expansion on the organizational level.

That is:

1. Available control at the team level.

2. Corporate-level AI agents.

3. Shared workspace usage.

4. Integrated knowledge.

   
   

Opportunities for business and marketing

For example, this opens up great marketing opportunities for businesses.

It enables quick responses to media inquiries and reputation management, creates technical assignments for contractors based on negative experiences (not just your company's), trains AI agents in the brand's tone and voice, and optimizes communication overall.

We are talking about global marketing optimization, where a marketer or a company's marketing team can stay creative — yet maintain 24-hour, complete operational focus on their work.

How is that possible?

Simple — AI agents do it for them!

Key points:

1. AI assistants are moving from personal to professional levels

Atlas signals a change in how GPTs are used — from personal assistants to business assets.

For marketers, this means developing GPTs that can generate text, summarize reports, or handle common campaign-related queries — all within brand standards.

2. Internal knowledge can finally be used in real time

Muteki Group's Experience

At Muteki Group, we began developing AI agents for our clients back in 2024. This is truly a revolutionary service. It significantly optimizes all processes — and this is the future — by delegating routine functions to an AI agent that learns continuously and improves every day.

This will help elevate your company, team, or organization to new heights and open up new opportunities. Moreover, by choosing a custom AI agent explicitly built for your business, you create a unique solution that doesn't depend on corporate decisions or subscription changes.

You choose the freedom to be the author of your own success — so reach out to us and start creating solutions that change the world, because it is AI agents that will let you delegate routine tasks and focus on what truly matters!