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Comprehensive CRM Transformation for Canadian Wireless Carrier
#ecommerce, #ML/AI
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CHALLENGE
The Canadian wireless carrier faced a challenge in optimizing customer engagement and satisfaction. They lacked the necessary predictive capabilities to make informed decisions about customer interactions and marketing strategies.
CLIENT
Prominent wireless carrier based in Canada with a substantial customer base.
TECHNOLOGY
PHP (7.2), MSSQL, Redis, AWS, Kubernetes, Jenkins, AI
TEAM
Dedicated team with expertise in front-end and back-end technologies and deep knowledge of machine learning.
INDUSTRY
E-commerce
SOLUTION
The project team designed and implemented a CRM system that integrated several key components. This included the development of predictive models to forecast customer behavior, migrating data to AWS Redshift for enhanced data processing, leveraging NLP models to analyze and interpret customer interactions, and deploying classification models to categorize and target customers effectively.
IMPACT
Upon completion of the project, the client got remarkable results:
● models developed as part of this project provided valuable recommendations that led to an impressive 13% increase in revenue for users on average.
This increase in sales came from better customer interaction, more personalized marketing efforts, and better customer service.
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Muteki Group is a full-cycle software development company that has successfully completed 100+ AI projects for startups and enterprises since 2015. Our 80+ member team covers everything from the discovery phase to support. We are located in Ukraine, Poland, Estonia, Japan, Canada, UAE, and the USA.
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