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Website for your business: things you should consider


In 2023, failing to have an Internet presence means losing many new clients and giving competitors an advantage. Orders are placed online, where individuals may also provide evaluations, indicating that the company is genuine and trustworthy. Some business owners hesitate to get online because they believe they need to learn more about technology to maintain a website, while others are concerned about the cost. However, you may always find a solution that is ideal for you.

Why small businesses need a website

The response is determined by the complexity and functionality of the website, but we may examine the problem of company presence on the Internet in general. So, among the issues that your website handles are product reliability and establishing trust in your company. Today, a business that doesn't have a website can make people doubt its legitimacy. On the other hand, a good website can make an excellent first impression and show a potential client that they can trust you.

The site is a powerful brand representation; running an advertising campaign with it is impossible. Additionally, having a website can help you attract new customers: people who find you online can become acquainted with your product or service, learn about the benefits, and contact you. If your website is SEO-optimized, you can generate organic traffic and get new customers without advertising or investing extra money.

Then, having a website saves workers time on routine tasks like answering calls about product availability, warehouse locations, and consultations. This information can be uploaded to the website to optimize customer service response times. Unlike support services, websites are available 24 hours a day, seven days a week, so your customers may learn about the extension of services, new product offerings, or corporate news anytime.

The answer to why a small business needs a website is to improve the chances of digital branding and attracting new customers. All of this also helps you to broaden your business's geographic reach.

Mobile website vs Mobile app: Which is better

There is no longer any justification for discussing the development of a website not optimized for mobile devices. After all, nobody wants to scare away potential buyers. Before evaluating the benefits of a mobile app vs website for your business, you must first understand their fundamental differences.

A mobile site consists of a web browser of HTML pages linked and accessed over the Internet (usually Wi-Fi or a 3G or 4G network for mobile devices). Responsive design is the emerging standard for websites, in which the design adapts to devices of all sizes (from small to large). That is, your user will see the same information on any device. You can add call capabilities (to dial a phone number), pay on the site, or show the spoken tongue of the site based on location to mobile sites. Sites provide several benefits, including rapid accessibility and changes, user-friendliness, and low setup costs.

Mobile applications are downloaded onto the user's device. The first barrier to the user's heart is that only some people want to do it; for one-time purchases, sites are preferable. Each mobile application should be modified before downloading to the Apple Store, Google Play Market, or Blackberry App because all marketplace have their requirements. Customization, visual reporting, in-house processing and functionality, push notifications, and offline capabilities are all advantages of mobile apps.

The final goals influence the choice of app vs mobile website. We recommend developing an application, whether an interactive game or a new social network. It is ideal to use a website when offering information or a service to many individuals. You can do either, but creating a website is the first step in establishing a solid online presence for your company.

Website development team: minimum required

The website development team is one of the most essential parts of making a significant online presence. The key to success is a combination of knowledge, inventiveness, and efficient teamwork. The minimal team size for a website or mobile application development can differ depending on the size and complexity of the project.

Back-end developer. This programmer creates the code that defines what appears on the website. An in-house developer works with programming languages such as Java,.NET, Python and PHP. These languages are used on the server to generate a web page. That is why it is called "server-side" or "back-end": when someone visits a website, the browser receives the page from the server.

Front-end developer. Working closely with his back-end colleague, the front-end developer is responsible for the "front-end" or "client-side": when the website is displayed in the browser, it still needs a layout to appear decent. A developer does this by writing CSS and HTML to instruct the browser on how to display a page visually. A front-end developer may also be responsible for writing JavaScript, which is used for visual animations and is widespread in dynamic applications with features like logins and user interactions. It could be a single full-stack developer in charge of the website's internal and external aspects.

A designer (UI/UX) creates the appearance of a web page or mobile application, considers user interaction, and guarantees the website's usability.

QA manager. Conducts testing to find weaknesses and display issues so the site operates appropriately and users have no problems.

A Project Manager is required for larger global projects to oversee the team and ensure that the customer's needs are met on schedule. An architect is also hired, although they solely work on the website and some components that go into building it. That is, they are in charge of establishing the optimal environment for the website.

Which technology is best for your website

Developing a website is a symphony of technologies for building pages, user interactions, design, and functionality. Below are some of the fundamental technologies that are commonly used, but others may be involved depending on the circumstances and size of the project. So, you need consulting to understand which technology is best for website development on your project.

HTML is a markup language that is used for structuring the content of web pages. In addition, the hypertext markup language defines the elements and their placement on the page (for example, paragraphs or images).

CSS (Cascading Style Sheets) determines a site's colors, fonts, spacing, and visual design. CSS can be used for responsive design as well.

JavaScript is a programming language that may inject life and interactivity into static web pages. It may be an animation, sending data without restarting the page.

In addition, when developing a website, server programming languages perform actions on the server side—for instance, database administration and form processing. Examples are PHP, Java, Ruby, and Python. Frontend frameworks like React, Vue.js and Angular can quickly help you build a functional website. API (application programming interface) enables different software components to communicate and exchange data.

Databases are frequently used by websites to store or retrieve data. MySQL, PostgreSQL, MongoDB (NoSQL), and SQLite are examples of popular databases.

When a browser makes a request, a web server retrieves the requested page and sends it to the browser. You could bring Apache and Nginx.

Websites must be hosted on servers to be accessible over the Internet. All options are virtual private servers (VPS), cloud hosting (Amazon Web Services), or dedicated hosting.

Consider ready-made solutions, such as CRM systems. WordPress, Joomla, and Drupal all offer a user-friendly interface and ready-made themes for building and managing a website.

When creating a website, security is equally crucial. HTTPS (SSL/TLS) certificates aid in the protection of sensitive data, and security is one of the most critical considerations.

Business owners can take a more hands-on role in web development if they understand the technology. They may only need to remember some of the above information, but this article will supply the technical knowledge required to make effective project decisions.

We recommend selecting a partner who will walk you through all process stages, answer your questions, explain everything, and help you uncover all the secrets of the best technology for website development.

Constant updating of the site is crucial

The website serves as the company's public face; it must be regularly updated, introducing new services as technology and information evolve. It is also critical to alter the content regularly, activate the data, and keep track of the versions. Because this sector constantly becomes, you must continue learning to stay ahead of your competitors.

As you know, one of the first responsibilities on this journey is to identify a trustworthy development partner. After all, when you have individuals you can trust around you, things that appear unimaginable at first glance become clear. Muteki Group works with a variety of niches and enterprises of different sizes. Our multicultural workforce knows how to navigate the nuances of working in many nations and marketplaces. We can also scale the team, which means that if the project requires more expertise or unusual technologies, we can fill the gap quickly.

Creating a new website, mobile application, or both alternatives at the same time is no longer a challenge for businesses; it is a requirement that must be fulfilled on time. So, we welcome you to collaborate! We're pleased to answer any questions and present you with the best possible solution for your company.


Muteki Group is a full-cycle software development company that has successfully completed 100+ AI projects for startups and enterprises since 2015. Our 80+ member team covers everything from the discovery phase to support. We are located in Ukraine, Poland, Estonia, Japan, Canada, UAE, and the USA. 

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