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Comprehensive CRM Transformation for Canadian Wireless Carrier

#ecommerce, #ML/AI

CHALLENGE

The Canadian wireless carrier faced a challenge in optimizing customer engagement and satisfaction. They lacked the necessary predictive capabilities to make informed decisions about customer interactions and marketing strategies.

CLIENT

Prominent wireless carrier based in Canada with a substantial customer base.

TECHNOLOGY

PHP (7.2), MSSQL, Redis, AWS, Kubernetes, Jenkins, AI

TEAM

Dedicated team with expertise in front-end and back-end technologies and deep knowledge of machine learning.

INDUSTRY

E-commerce

SOLUTION

The project team designed and implemented a CRM system that integrated several key components. This included the development of predictive models to forecast customer behavior, migrating data to AWS Redshift for enhanced data processing, leveraging NLP models to analyze and interpret customer interactions, and deploying classification models to categorize and target customers effectively.

IMPACT

Upon completion of the project, the client got remarkable results:
● models developed as part of this project provided valuable recommendations that led to an impressive 13% increase in revenue for users on average.
This increase in sales came from better customer interaction, more personalized marketing efforts, and better customer service.

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Muteki Groupは、ソフトウェア開発企業であり、8年間でスタートアップや企業向けに100以上のAIプロジェクトを実行し、成功してきました。80名以上のメンバーで構成されるプロフェッショナルチームはプロジェクトの全段階をカバーします。拠点はウクライナ、ポーランド、エストニア、日本、カナダ、アラブ首長国連邦にあります。

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