AI-based Fashion App

#AI, #fashionretail, #mobile_development

課題

Most Gen Z and Millennial users underutilize over 70 % of their wardrobe.
They struggle to combine existing clothes for different occasions, and online shopping often leads to high return rates (20 %+).
Existing fashion apps are too generic and are not centered around the user’s own wardrobe.

クライアント

U.S.-based fashion-tech startup

テクノロジー

Mobile: React Native, React Navigation, Redux/RTK Query, Expo Camera & Image Picker
Backend: Python, FastAPI (Docker), PostgreSQL, Redis, pgvector / Pinecone / FAISS
AI & ML: YOLOX / Mask R-CNN (object detection), CLIP / EfficientNet (classification & attributes), OpenAI GPT-4 / LLaMA (style recommendations)
DevOps (AWS): EC2 (GPU), S3, RDS PostgreSQL, Secrets Manager, Route53 + TLS, GitHub Actions, CloudWatch
Tools & QA: Celery, Pytest, Swagger/OpenAPI, Black, Ruff

チーム

Dedicated team of developers

業界

Fashion

ソリューション

The project consisted of two key phases:

R&D (Research & Discovery)
Validated the concept and key user journeys.
Experimented with AI models for garment detection, classification, and personalized styling.
Designed the scalable architecture and data strategy for future growth.

MVP (3-month delivery)
Built a React Native mobile app that lets users photograph, digitize, and organize their wardrobe.
Integrated AI to recommend personalized outfits and identify missing pieces.
Delivered a seamless flow: Create My Wardrobe, Style My Look, and Complete the Look.

成果

R&D phase validated technical feasibility and provided accurate MVP effort estimates.
In just 3 months, the MVP demonstrated the complete product cycle — from photo upload to AI-generated outfit recommendations.
Proved strong potential to reduce return rates and increase user engagement through deep personalization.
Established a scalable foundation for future features: retailer integrations, virtual try-ons, and advanced wardrobe tagging.

WE ARE EAGER TO APPLY OUR EXPERIENCE TO HELP YOUR BUSINESS GROW

Let’s discuss your project

Muteki Groupは、ソフトウェア開発企業であり、8年間でスタートアップや企業向けに100以上のAIプロジェクトを実行し、成功してきました。80名以上のメンバーで構成されるプロフェッショナルチームはプロジェクトの全段階をカバーします。拠点はウクライナ、ポーランド、エストニア、日本、カナダ、アラブ首長国連邦にあります。