AI-based Fashion App

#AI, #fashionretail, #mobile_development

CHALLENGE

Most Gen Z and Millennial users underutilize over 70 % of their wardrobe.
They struggle to combine existing clothes for different occasions, and online shopping often leads to high return rates (20 %+).
Existing fashion apps are too generic and are not centered around the user’s own wardrobe.

CLIENT

U.S.-based fashion-tech startup

TECHNOLOGY

Mobile: React Native, React Navigation, Redux/RTK Query, Expo Camera & Image Picker
Backend: Python, FastAPI (Docker), PostgreSQL, Redis, pgvector / Pinecone / FAISS
AI & ML: YOLOX / Mask R-CNN (object detection), CLIP / EfficientNet (classification & attributes), OpenAI GPT-4 / LLaMA (style recommendations)
DevOps (AWS): EC2 (GPU), S3, RDS PostgreSQL, Secrets Manager, Route53 + TLS, GitHub Actions, CloudWatch
Tools & QA: Celery, Pytest, Swagger/OpenAPI, Black, Ruff

TEAM

Dedicated team of developers

INDUSTRY

Fashion

SOLUTION

The project consisted of two key phases:

R&D (Research & Discovery)
Validated the concept and key user journeys.
Experimented with AI models for garment detection, classification, and personalized styling.
Designed the scalable architecture and data strategy for future growth.

MVP (3-month delivery)
Built a React Native mobile app that lets users photograph, digitize, and organize their wardrobe.
Integrated AI to recommend personalized outfits and identify missing pieces.
Delivered a seamless flow: Create My Wardrobe, Style My Look, and Complete the Look.

IMPACT

R&D phase validated technical feasibility and provided accurate MVP effort estimates.
In just 3 months, the MVP demonstrated the complete product cycle — from photo upload to AI-generated outfit recommendations.
Proved strong potential to reduce return rates and increase user engagement through deep personalization.
Established a scalable foundation for future features: retailer integrations, virtual try-ons, and advanced wardrobe tagging.

WE ARE EAGER TO APPLY OUR EXPERIENCE TO HELP YOUR BUSINESS GROW

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Muteki Group is a full-cycle software development company that has successfully completed 100+ AI projects for startups and enterprises since 2015. Our 80+ member team covers everything from the discovery phase to support. We are located in Ukraine, Poland, Estonia, Japan, Canada, UAE, and the USA.