AI-powered solution that provides personalized shopping experience
CLIENT
Dubai based Fashion-Tech startup
SERVICES
UI/UX design, web development, AI, ML, QA
INDUSTRY
Retail, Fashion
TECHNOLOGIES
Artificial Intelligence, Machine Learning, PHP, React, AWS Lambda, S3, Sagemaker, Personalize, Kinesis Data, Docker, Kubernetes
About the project
The project is an AI powered web system that stores and analyzes data such as clients' preferences, previous purchases, and more than 100 data points in total in order to provide personalized fashion suggestions for men and women.
The suggested outfits are formed from more than 50 brands and are delivered within several days without any stylist and delivery fees.
Challenge
Fashion retail, both physical and online has hardly any personalization and uses very little data and technology when offering products. At the same time, over 70% of consumers expect personalized shopping experience.
The product offers personalization and at the same time the shopping convenience for people that don’t like shopping or don’t have time for it.
Solution
The solution is a web platform that automates the process of collecting and analysing of customers' data. Based on the collected data, the AI system can generate in several seconds hundreds of personalised outfits from more than 50 brands. Our team worked in close cooperation with a stylist to train the AI system.
Impact
Upon completion of the project
01
the client gets a fully scalable solution
02
AI solution generates hundreds of outfits in several seconds
03
the system collects, stores and analyses 100 customers' data points
04
developed AI solution boosted productivity
05
the system increased data transparency and improved customer journey
