AI based VR solution that aimed to improve internal processes and increase sales
A leading global retailer/manufacturer in the industry.
Software development, QA, Architecture consulting, Project management
About the project
The product aimed to improve decision-making processes, design, co-creation, merchandising strategies, space utilization, product range planning, and shopper activation at the point of purchase.
The project involved the development of a virtual reality software solution for the client.
The client encountered difficulties in making well-informed decisions concerning store design, product placement, and shopper activation. Conventional approaches lacked the essential visual and interactive features required for effective decision-making in a highly competitive retail landscape.
Muteki Group developed a virtual reality software solution that addressed the client's challenges. By leveraging virtual reality technology, the software provided a realistic and immersive environment for the client to visualize and optimize their merchandising strategies. It enabled the client to collaborate with stakeholders, explore different store layouts, test product placements, and evaluate shopper behavior, all within a virtual space. This solution empowered the client to make data-driven decisions and enhance their competitive edge.
Upon completion of the project the client got
a better understanding of customer behavior
optimized store layouts for increased sales
enhanced product visibility and placement
improved overall customer engagement
more efficient decision-making process and enabled to win at the point of purchase.